PAUSE
It all begins with someone's experience.
There are things you can understand—and social issues you can perceive—precisely because of who you are.
When you create a design by examining an idea born from your unique, lived experience from various angles and digging deeper,
it can spread through society by rippling outward and resonating with others.
What we seek to discover this year is the "future standard" born through that kind of spirit.
A design that emerges from the micro self toward the macro society.
We look forward to the ripple your unique stone might create.
FOCUS POINTS
Resonance
Lived Experience
Socially Relevant
Micro
Macro
STATIONERY
Influences
Productivity
Creativity
Personal Expression
STATIONERY HOLDS SIGNIFICANCE:
Communication: Stationery enables effective written communication—from personal letters and greeting cards to professional correspondence—aiding in making personal and lasting impacts.
Organization: Diaries, planners, and office supplies play a critical role in managing schedules, tasks, and documents, boosting everyday productivity.
Identity and Branding: In both personal and professional realms, customized stationery can carry unique branding elements, helping to establish credibility, leave memorable impressions, and reinforce identity.
Emotional and Cultural Value: Handwritten notes and personalized stationery retain emotional value in a digital world, nurturing bonds and preserving traditions.
DIRECTION
Before bookmarks existed, readers simply folded a page corner to keep their place — a small, instinctive gesture shared by readers everywhere. Over the years, that humble act grew into the bookmark: a tool that now comes in countless forms, inviting us to personalize our books, collect little treasures, or simply make the experience of reading more engaging and fun.
USERS
Book Enthusiast
Writer & Creators
Stationery Enthusiast & Collectors
WHAT IS A BOOKAMRK?
INSPIRATION BOARDS
IDEATIONS
Why can’t bookmark be part of the book itself ?
Imagine a bookmark born from the book itself — a quiet page at the beginning, lightly marked with dotted lines. When torn free and folded, it becomes a small origami companion, shaped by the reader’s own hands. Each piece is unique, carrying a trace of their touch, turning a simple tool into a personal part of the story.
Mass Production
Detailing
Coustomisable
Light Weight
Fragile
Durability
CONCEPT
Words on a page often as us to paise, lingre and reconnect with ourselves, to quitely reflect.
A simple gesture of the hand can make us stop for a moment, calling forth fragments of memory that live deep in our subconciousness.
A small fleeting yet powerful enough to shape our lives.
This is where a marker within the book transforms from a mere tool into a quiet companion - a presence that holds not just a page but also the thoughts and emotions we wish to preserve.
Something we wish to carry forward
A thought that arrives suddenly, unannounced
A moment we want to hold, both within the book and within ourselves.
BEHIND THE SCENES
